AW18 fashion film for Barn of Monkeys
Style x Production
Commercial film for LIP Label
SS19 fashion film for Barn of Monkeys
How to play forgotten games?
RECREATION was the 2019 spring summer collection by Barn Of Monkeys, a creative fashion lab passionate about stories. After a voyage to pluto in Think Beyond AW18, Pawk and Barn of Monkeys meet again for this nostalgic and fun adventure through a skipping rope and a potato sack.
written by pawkpawkpawk
Once upon a time there was a club of friends, the Otto's Backyard Club, which discovered traditional games through an old book. This was the brief of the brand’s creative team for the recreation campaign and a fundamental starting point for the story development. Another important concept of this collection was the passing of knowledge from one generation to another: We believe in the stories of our elders. In order to express these ideas, we decided to make the book, which is a knowledge-sharing object, the central element of the film telling it was given to the Otto Club by Olivia’s grandfather, one of the characters.
Building the story
We knew that the video had to start by presenting the club and the book. After that, we got inspired by a print of the collection and began to think of a visual instruction book. The first thing that came to mind were the how-to videos, which are fairly common these days. Therefore, we decided to make a sequence of multiple small videos where the Otto Club showing how to play each game in a simple and fun way.
The Club Members
After defining the story, it was time to define the characters, we wanted them to have their own distinct personalities. We started by naming them, using OTTO, as an acronym formed by the initials of the members of the club: Olivia-Tommy-Theresa-Owen. We also assigned a personality trait and a specific game to each one. We were certain that it would create a positive impact on the audience's connection to the story and would add value to the marketing campaign. With that in mind, we later created a teaser for each character.
Creating The Backyard
Building the camp was one of the most exhausting production processes but simultaneously one of the most fun and nostalgic. Our art direction team began by looking up references from child-made constructions and backyard playgrounds. Naturally, the main material was wood, whose chromatic monotony was broken with strong colored paints and fabrics.Part of the building process can be seen in the first episode of How Pawk Makes a Shot.
How Pawk Makes a Shot - Ep. 1
Playing The Old Games
RUN TO THE HOMEBASE!
Playing with Sounds
One of the main elements of the video was the voice over. We wanted a deep, ancestral voice to give a medieval feeling to the video, inspired by the traditional games. Therefore, we invited the singer-songwriter Sandy Kilpatrick who had the perfect voice and accent for the story and made a beautiful interpretation of the text. The voice over was equally important, it set the pace of the video and broke its rigid structure thanks to Sandy’s occasionally humorous tone.
Another fundamental element was the music. We knew that it would have to be an original composition so we invited André Silvestre, a renowned Portuguese musician and composer. The music had a high medieval influence that gave it the festive and fun tone we were looking for.
Director/DOP/Editor: Dinis Leal Machado
Production/AD: Diogo V. Machado
AC/Gaffer: Daniel Leal Machado
Voice: Sandy Kilpatrick
Music Composer: André Silvestre
Art Direction: Dinis Leal Machado, Sofia Ferreira
Styling: Barn of Monkeys
Making Of: Shot by Diogo V. Machado and João Pinheiro. Edited by Dinis Leal Machado
Client: Barn of Monkeys
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